Rabu, 24 Februari 2010

From the Enchilada Files: The End of Metaphysics

The Paletón Corona (a chocolate covered marshmallow lollipop) used to be an inquisitive child's first introduction to the wonderful world of philosophy and metaphysics.
Here is why:



Used to be, until recently, that the label of the Paletón showed a kid holding in his hand a Paletón, which inside had a kid who held in his hand a Paletón, which in its label had a kid holding in his hand a Paletón, ad infinitum. But more amazingly, this lead your young little kepaleh to think that you yourself were holding in your hand your Paletón, which could very possibly mean that you were just another kid inside the Paletón of a kid bigger than you, who was held in their hand by an even bigger kid and so on and so forth, ad infinitum. This begat enormous questions about our place in the universe and the very nature of our identity. Now all we have is this:

You can see the tragedy. Gone is the kid inside the kid inside the kid. Gone are speculation, awe and wonder. I want to personally murder the marketing genius who thought that taking the label off the inside paletón would create "appetite appeal". But such is the power of destruction, the stupid tunnel vision, of marketing.

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