Rabu, 02 September 2009

A Blogger's trials : Mercedes Fashion Week


It's not easy getting an invitation to the shows. I'm a rookie at this, unlike many bloggers out there who have done the heavy lifting for some of us Newbies. I thought that now I'm writing instead of designing and actually have time to take in the circus live, it wouldn't be that tough to get a seat or a place to stand . I much prefer seeing a collection in action. To feel the mood that surrounds it as well as the collection itself. That's impossible from video or stills. You have to really see in order to intelligently comment.
Getting through to press offices to secure an invitation is like applying to school. There seems to be a very careful vetting process that allows for a very controlled audience. It will be interesting to see how this all plays out. One obstacle appears to be the fact that bloggers are not necessarily considered the standard form for what's understood as a Press person. We are an uneasily classifiable breed. Now I understand what I've been reading about this road block. Time will be the test. It's like so many other institutional misconceptions. We don't act as magazines who advertise or carry ads. We are more the mavericks who answer to a different higher power. That being one of our own design. Taking it personally that one isn't welcome is something to fight against. I have to remind myself that just because I think I may have a valuable contribution to make, the sharing of information to a large internet audience isn't exactly the way others see it. I'm not that interested in waiting in a holding area hoping to squeeze in at the last second after the lights have gone down and the first exits have already exited. The shows I end up seeing will be interesting and fun. The theater of Fashion week is exciting but at the same time there are other ways to see and process the messages of the season. Being creative in that pursuit will be the task laid out. With such volatile and uncertain times we all live in, I'm more than ever curious to see what coping mechanisms Designers will come up with. In turn, I will have to put mine to work as well. I hope to see you all there.

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